E-commerce SEO

Specialized Japan market optimization for businesses entering Japan. Maximize visibility on Amazon, Rakuten, and beyond — featuring native keywords, conversion-tuned design, and a growth playbook built for high-traffic marketplaces, not just Shopify.

What is E-commerce?

E-commerce, or electronic commerce, encompasses various business models through online platforms.
・B2B (business-to-business)
・B2C (business-to-consumer)
・C2C (consumer-to-consumer)
・D2C (direct-to-consumer)
Major marketplaces like Amazon, Rakuten, Shopee, and Lazada — have rewritten how businesses reach customers globally.

WHAT WE FOCUS ON

Japan - Two flagship platforms. Native fluency on both

rakuten SEO

Dominate Japan’s leading e-commerce platform with expert optimization — Rakuten doesn’t behave like Amazon, and we know exactly why.

– Keyword research for Rakuten algorithm 

– Japanese language optimization

– Content optimization 

– Insertion of optimized tags

– Marketing strategy from the view of SEM 

– Review of the current product pages

Amazon SEO

Optimize your Amazon listings for maximum visibility and conversions in Amazon JP

– Keyword research for Amazon algorithm

– Product title and description optimization

– Marketing strategy from the view of SEM

– Review of the current product pages

– Backend keywords

Why E-commerce SEO Matters

it drives high-intent organic traffic to your store, building long-term, cost-effective sales growth without relying solely on paid ads. By increasing visibility on search engines, it ensures your products are found by potential buyers, enhancing trust and boosting overall conversions in a crowded marketplace

Increased visibility

Appear at the top of search results and reach more potential customers

Higher Conversinos

Optimized listings convert browsers into buyers more effectively

Competitive edge

Stay ahead of competitors with data-driven optimization

How Does E-commerce SEO Differ from Regular SEO?

01

More Complicated SEO
E-commerce websites usually have many product and category pages, making the site structure much more complex. They are also more likely to have technical SEO issues that need to be managed.

02

More detailed analysis
E-commerce SEO allows us to analyze how different products perform, how customers find them, and what drives conversions.

03

SEO Within the Platforms
Competition doesn't happen only on Google. It also takes place within marketplaces such as Amazon, Shopee, or Lazada. Each platform has its own search algorithm.

CASE STUDY

A real process we made

We understand the difference between e-commerce sites/platforms and the usual website.

E-commerce Meta Tag Optimization for Kids Toy Products

PLATFORM

Amazon Japan and Rakuten

APPROACH

We've conducted keyword research on both SEO tool and search engines on each platforms. Make sure to include the keywords into the description and also on the tag.

SEO audit for Cosmetic Products

PLATFORM

Shopify

APPROACH

Besides the usual SEO audit, we've checked the competitors to see what kind of offers or promotions they provide. We've also advised on what to include on the product pages.

Curious about the Japanese market?
Let's chat.

Whether it's a small question about Japanese SEO, a niggling worry about your website's visibility, or just a "hey, is this even possible?" — we're happy to talk it through. No pitch, no pressure. Just a friendly conversation about what might work for your business.

Still have questions?
Find answer here

Do you also work with e-commerce sites?

Yes, we do. We’ve worked with Woocommerce and Shopify.

We’ve worked with Amazon, Shopee, Lazada, and Rakuten.

It depends on what kind of products you have and how you would like to sell. We will be able to assess after the free consultation.