Market Research & Strategy
Market research gathers quantitative and qualitative data to understand three things: your company, your consumers, and your competitors.
It answers the questions that matter most before any marketing investment: Is your product sellable here? To whom? At what price? Through which channels? And why would they choose you?
WHAT IS MARKET RESEARCH?
Understanding your 3Cs before you invest
Understand your company, consumers, and competitors before you invest. Our market research quantitative and qualitative data validates your marketing strategy, ensuring your product, pricing, and channels are optimized for the market.
🏢 Company
Understand your own positioning, strengths, and blind spots in the target market. What works at home may not translate overseas.
👥 Consumers
Map who your real customers are, what they need, and how they make purchasing decisions in the Japanese context.
🎯 Competitors
Identify who else is in your space, how they are positioned, and where the gaps and opportunities lie.
WHAT WE FOCUS ON
Strategy areas TUTTI specialize in
Conversion Rate Optimization
Improve click rates on your website and contact forms. Increase purchase numbers by fixing the points where users drop off.
Visibility & AI SEO
Rank in the top positions on Google and increase views — not only in search, but also across social platforms relevant to your audience.
Global Market Entrance
Identify the market that are most suitable for your products/ services to sell through the online research.
Problem Solving
We diagnose why something is not working in the global market — whether it is an SEO issue, a marketing gap, or a cultural misalignment, we investigate and explain how to fix it.
OUR PROCESS
How we build your strategy
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RESEARCH METHODS
How we do the work
We research based on our knowledge and experience in SEO as well, giving you a uniquely integrated perspective.
Market Research Survey
Data-driven insights for your brand. We utilize market research surveys and market research quantitative data to build a clear picture of trends, regulations, and positioning opportunities
Social Media Listening
Unfiltered sentiment from social platforms. We analyze market research examples to identify emerging themes and competitor gaps that define your marketing strategy.
Market field research
On-the-ground insights for the Japanese market. We observe real environments to document Japanese business practices and local nuances that digital research misses.
Keyword Research
Strategy rooted in search intent. As a Local SEO Singapore specialist, we analyze keywords to reveal what your potential customers are actually searching for.
Competitive Analysis
Identify gaps to fill. We conduct competitor backlink analysis to audit marketing strategies and uncover opportunities where your rivals are falling short.
CASE STUDIES
Research tailored to your question
Here are real examples of how the TUTTI approached different research needs.
Building personas from unused data
THE CHALLENGE
Company had no clear target audience. Survey data existed but sat unused. No one knew who to aim for.
WHAT WE DID
→ Monitored social platforms for positive and negative sentiment
→ Analysed when and what kind of people use the products
→ Identified pain points from real conversations
→ Sorted, analysed and summarised the existing survey data
THE OUTCOME
Created 4 distinct personas that became the foundation for all marketing decisions going forward.
TUTTI can help
B2B and B2C any size
We check if your business needs SEO in the current phase regardless of your size or business model.
Small Business
If you have a smaller budget due to business size, we will be able to minimize the cost by focusing only to the effective SEO tasks. In the meantime, we will also think of a marketing plan that can be done in a lower cost.
Medium Business
You may already have your marketing team and thinking to expand to Japanese market. We are able to plan how you should target your products and services in Japanese social, cultural and geographical context.
Big business
You may already have a great marketing team and looking for a personnel that can do the actual task that understand the marketing strategy. We will make sure that your marketing strategy is aligned to our task and will share if something seems to be missing.
Culture Understanding
The hardest part of entering Japan isn't the language. It's the culture.
Beyond research and strategy, we act as your cultural interpreter. We smooth communication, guide you through business etiquette, and prevent the costly misunderstandings that delay projects and exhaust teams.
Japanese Basic Marketing Course
We explain how conducting Japanese digital marketing is unique compared to other countries.
✓ Seasonality — how Japanese buying patterns shift with seasons
✓ Geography — regional differences across prefectures
✓ Culture — what resonates and what falls flat
Japanese Cultural Understanding
Something feels missing when you communicate with Japanese colleagues, bosses, or clients. This course teaches you why and how to bridge the gap.
✓ Uchi and Soto culture — the in-group / out-group dynamic
✓ How Japanese people perceive “foreigners” in business
✓ Japanese communication style — reading between the lines
Curious about the Japanese market?
Let's chat.
Whether it's a small question about Japanese SEO, a niggling worry about your website's visibility, or just a "hey, is this even possible?" — we're happy to talk it through. No pitch, no pressure. Just a friendly conversation about what might work for your business.