E-commerce SEO

Specialized Japan market optimization for Singapore SMEs. Maximize visibility on Amazon, Rakuten, and beyond — featuring native keywords, conversion-tuned design, and a growth playbook built for high-traffic marketplaces, not just Shopify.

What is E-commerce?

E-commerce, or electronic commerce, encompasses various business models through online platforms.
・B2B (business-to-business)
・B2C (business-to-consumer)
・C2C (consumer-to-consumer)
・D2C (direct-to-consumer)
Major marketplaces like Amazon, Rakuten, Shopee, and Lazada — have rewritten how businesses reach customers globally.

Why E-commerce SEO Matters

it drives high-intent organic traffic to your store, building long-term, cost-effective sales growth without relying solely on paid ads. By increasing visibility on search engines, it ensures your products are found by potential buyers, enhancing trust and boosting overall conversions in a crowded marketplace

Increased visibility

Appear at the top of search results and reach more potential customers

Higher Conversinos

Optimized listings convert browsers into buyers more effectively

Competitive edge

Stay ahead of competitors with data-driven optimization

How Does E-commerce SEO Differ from Regular SEO?

1. More complicated SEO
It needs more pages for product, so it will have more complicated structure and will more likely to have technical errors.

2. More detailed analysis needed
We can collect which products are sold in which ways and plan strategy based on it.

3. Speciailze for search engine within the platforms
If we are working on e-commerce platforms, the competition happens not only on Google, but within the platforms. Each platforms have different algorithm, and we need to understand the patterns.

01

More Complicated SEO
E-commerce websites usually have many product and category pages, making the site structure much more complex. They are also more likely to have technical SEO issues that need to be managed.

02

More detailed analysis
E-commerce SEO allows us to analyze how different products perform, how customers find them, and what drives conversions.

03

SEO Within the Platforms
Competition doesn't happen only on Google. It also takes place within marketplaces such as Amazon, Shopee, or Lazada. Each platform has its own search algorithm.

WHAT WE FOCUS ON

Japan - Two flagship platforms. Native fluency on both

rakuten SEO

Dominate Japan’s leading e-commerce platform with expert optimization — Rakuten doesn’t behave like Amazon, and we know exactly why.

– Keyword research for Rakuten algorithm 

– Japanese language optimization

– Content optimization 

Insertion of optimized tags

– Marketing strategy from the view of SEM 

– Review of the current product pages

Amazon SEO

Optimize your Amazon listings for maximum visibility and conversions in Amazon JP

– Keyword research for Amazon algorithm

Product title and description optimization

– Marketing strategy from the view of SEM

– Review of the current product pages

– Backend keywords

Curious about the Japanese market?
Let's chat.

Whether it's a small question about Japanese SEO, a niggling worry about your website's visibility, or just a "hey, is this even possible?" — we're happy to talk it through. No pitch, no pressure. Just a friendly conversation about what might work for your business.

Still have questions?
Find answer here

Do you also work with e-commerce sites?

Yes, we do. We’ve worked with Woocommerce and Shopify.

We’ve worked with Amazon, Shopee, Lazada, and Rakuten.

It depends on what kind of products you have and how you would like to sell. We will be able to assess after the free consultation.