Before Conducting SEO
SEO without strategy is expensive guesswork. We help you validate your market, sharpen your positioning, and ensure your site converst – before SEO
What we recommend before SEO
Research and strategy form the foundation of any successful SEO campaign. Skip them, and you risk optimising for the wrong audience, with the wrong message, on a site that doesn’t convert.
Market Research
Helps to understand your customer, competitors and yourself, and how we should project your products/ services.
Marketing Strategy
We will think of the long-term plan that can reach to your goal in detail.
UI/UX Design Test
We check if your web, app, sticker, or even your product’s design is suitable for Japanese audience. We will explain how we can make them better.
ー Why It Matters
Skipping can lead to SEO fails
Research & strategy are the foundation. If your targeting or positioning is off, every cost you spent, the time and money you spent on SEO will be a mitake.
Case Scenario
Cosmetic B2C company sells a toner for 30s married women. However, they are not getting the sales as much as they want, so they decided to re-optimize the keywords on their e-commerce shops
01
Are we targeting the right audience?
That’s a broad demographic. What are their habits? Do they shop online or in-store? What problem does the product solve for them specifically? Precision drives stronger copy and smarter keyword choices.
02
What do they actually look like?
“30s married women” is a wide range. What are their hobbies? Do they work? What kind of lifestyle they have? Why they choose the products over others? What do the products actually solve their problems? Are they what we think of? This gives clearer choice on keywords and stronger copywriting.
03
Why is the visibility low?
Low visibility isn’t always an SEO problem. If the brand is unknown or the product category isn’t being searched, better rankings might not leads to a better result. Brand awareness may need to come first.
04
What are the priorities?
Simply we might not having visibility because the content is not enough within the pages. Sometimes search engine could lower some pages for incomplete information. Keyword re-optimization costs some money, but adding in some more information within your company is FREE.
Ready to Increase Your Online Sales?
Let’s optimize your marketplace presence for maximum revenue