Marketing Strategy
Understand your customers, competitors, and market opportunities to make data-driven decisions
ー Why TUTTI Insight?
More than a SEO agency
As an SEO content marketing agency, we are more focused on the digital market. The founder has experience in researching the Japanese and Singapore markets.
ー The Process
How we build your strategy
1
Counsel what you would like to gain from this
2
Conduct market research and collect information
3
Analyse and think of the suitable marketing strategy
4
Share it in the form of PPT or Doc
5
Explain our conclusion from the findings
The Customer Journey
Users do not share the results most of the time because their customer jouney has broken.
ー What we Focus On
Strategy types we work on
Here are some marketing strategy that we offer to clients.
Conversion rate optimization
Click rate on your website and on a contact form. Increase in purchase number.
Visibility SEO
Rank 1~5 on SEO and increased in number of views. Not only Google, but also in other social platforms.
Japanese market recognition
Explain what works and does not work in the Japanese market. What kind of marketing campaign we can conduct.
Problem solving
We will explain why this is happening and how we can solve them. We will explain if its simply a problem within SEO or the marketing.
ー Who We Help
B2B and B2C experience
We will check if your business needs SEO in the current phase regardless of your business styles.
Small Business
If you have a smaller budget due to business size, we will be able to minimize the cost by focusing only to the effective SEO tasks. In the meantime, we will also think of a marketing plan that can be done in a lower cost.
Medium Business
You may already have your marketing team and thinking to expand to Japanese market. We are able to plan how you should target your products and services in Japanese social, cultural and geographical context.
Big business
You may already have a great marketing team and looking for a personnel that can do the actual task that understand the marketing strategy. We will make sure that your marketing strategy is aligned to our task and will share if something seems to be missing.
ー Research Methods
How we do the work
Here are some research methods that we offer to clients.
Competitive Analysis
We will observe your competitors in their marketing and what people talk about the brands.
Marketing Analysis
We will use various marketing techniques to evaluate your business.
Keyword Research Analysis
We will check the SEO keywords to understand your users' needs.
Web Audit
Analyse based on your data in such as Google Analytics and Google Search Console, and information collected through our agency.
Click to know more about our web audit →
Case Study
Here are the actions the founder took
Case A
Founder found that:
- Company A does not have information on the target audience
- We are not sure who to target
- They have the survey data that is unused
Founder decided to:
- observe the X and catch both the positive and negative comments
- understand when and what kind of people would use the products
- try to understand their pain point
- jot them down on PPT and share with the team
- sort, analyse and summarise the survey data
- create 4 types of personas
Case B
Company B wanted to know:
- what kind of content it should include on its website
- how we should approach the target audience
Founder decided to:
- conduct keyword research
- sort the keywords to understand the most interesting topic for the audience
- check the market size to make sure that the website will be seen by enough audience to generate revenue
- Share the keyword research
- create a report explaining the market size, trend, personas, and the pain points
Case C
Company C wanted to know:
What the competitors’ stores look like in Singapore
Founder decided to:
- visit every stores they wanted to know
- draw a rough image of each store
- presented it on PPT
- mark down where the competitors have their stores in Singapore
FAQs
1. What types of marketing do you offer?
For digital marketing strategy, we are able to advise from different angles, including e-mail marketing, social media marketing, affiliate marketing, off-line marketing, etc. We recommend different marketing. We apply different types of marketing based on your products/services and business phase.
For actual task, we currently offer only SEO, but we can extend to social media by getting helps from my partners.
2. What marketing strategy framework do you use?
We stick to the basic marketing strategy framework, such as PEST analysis, 4P, 3C, etc.
Get in Touch
Ready to understand your market better? Let’s discuss how we can help your business grow.