Market Research
Great products fail in new markets every day — not because they’re bad, but because nobody understood the context. We fix that before it costs you.
What is Market Research?
Market research is the process of gathering quantitative and qualitative data to understand three things: your company, your consumers, and your competitors — the 3Cs.
It answers the questions that matter most before any marketing investment: Is your product sellable here? To whom? At what price? Through which channels? And why would they choose you?
Done correctly, market research doesn’t just inform your strategy — it prevents costly mistakes before they happen.
Company
Understand your own positioning, strengths, and blind spots in the target market.
Consumers
Map who your real customers are, what they need, and how they make purchasing decisions.
Competitors
Identify who else is in your space, how they’re positioned, and where the gaps are.
Why it matters?
Fewer failures in your marketing campaigns means lower costs and higher returns. Research tells you where to focus your budget — and where not to waste it.
We need to listen to your customers. Understanding why, where, how, and who you are selling to gives you a clearer picture of how to sell your products and services effectively.
“Your product had great awareness. Everyone loved it. But nobody purchased — because it simply wasn’t affordable to your actual target audience. Research would have revealed this before launch.”
What and how we do
We research based on our knowledge and experience in SEO as well.
Market Research Survey
We research the market, your product, and competitors to build a clear picture of the general landscape — trends, market size, regulations, and positioning opportunities.
Social Media Listening
We monitor what people are saying about your products and your competitors’ products across social platforms — surfacing unfiltered sentiment and emerging themes.
Field Research
We observe real environments — stores, events, locations — and document what we find. For markets like Japan, this in-person layer is often what online research misses entirely.
Keyword Research
We analyse SEO keywords to understand what your potential customers are actually searching for — revealing real needs, not assumed ones.
And More
Every business question is different. We assess what method best fits your needs and build a research plan accordingly — no template approaches.
ー How We Work
Research tailored to your question
Here are examples of how we approach different research needs.
Case 1: You want to know how well your product can sell in Japan
We conduct online research covering market size, current trends, relevant laws and regulations, potential competitors, and deliver a structured conclusion with our recommendations.
Case 2: You want to understand your target audience
We collect and analyse your existing reviews across all platforms, conduct keyword research to find potential customers, and run online surveys if additional primary data is needed.
Case 3: You want to understand what selling in a specific location is like
We share direct perspectives from Japanese team members familiar with the area, conduct online research, and carry out field research on-site if needed.
Case 4: You want to know why your product isn't selling
We audit your customer journey to pinpoint where customers drop off, identify what’s missing, and determine the right research method to uncover the root cause — then tell you how to fix it.
FAQs
1. Do you conduct field research?
Yes. We can visit locations to observe and document activities, and deliver a structured report based on our findings. If you have a specific brief or checklist, we will follow it precisely.
2. Do you also conduct the field research overseas?
Yes. Our activity base is Singapore, but we are willing to travel for field research (where safe).
We cover the following destinations — flights and accommodation are typically included in the fee.
3. How long does a research project take?
It depends on the scope and methods required.
A desk research project can be completed in 1–2 weeks, while field research or survey-based projects typically take 3–6 weeks. We’ll give you a clear timeline during the initial consultation.
4. What do I receive at the end?
You receive a structured report with findings, analysis, and actionable recommendations. We walk you through the results and are available for follow-up questions.
Ready to understand your market?
Ready to understand your market better? Let’s discuss how we can help your business grow.